Platforms & software

Software and platform video production

Animated demos, walkthroughs and explainer videos for SaaS products, apps and online platforms. We show what your software does and who it's for, before anyone has to sign up to find out. From £700 per minute, everything included.

What we make Examples Challenges How it works Technical industries FAQs

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Software video production: what we make

Two kinds of film, depending on whether you're selling the idea or showing the product.

SaaS and platform explainers

For the problem you solve and why it matters: the homepage film, the launch video, the one that goes into sales emails. Characters and illustration, with your product appearing where it counts. See our wider explainer video production.

Explainer videos →

Software demos and walkthroughs

For how it actually works. Built from your real interface and animated cleanly, so it stays sharp and on-brand, and what people watch is what they'll actually use. Useful for onboarding and help centres too.

Demo videos →

Software and platform videos we've made

For Really Simple Systems, a UK CRM for small businesses, a demo of the app itself. For Kingsbridge, a walkthrough of their IR35 status tool, from entering a contractor's engagement details to generating the status determination. Selling into the NHS? See our healthcare videos, including a demo of Klinik's online triage system.

Really Simple Systems

CRM app demo

Kingsbridge

IR35 tool walkthrough

England Golf

Governance explainer

See all our work →

Why software is hard to explain, and how animation helps

Most people won't sign up for a trial just to find out what your product does. A short video can show them in a minute, and show the good parts without the clutter of a real screen recording.

The three problems we're usually solving

The value is hidden behind a login. Your best features only appear once someone's signed up. A walkthrough brings them to the front of the funnel, on your homepage, in ads and in sales emails.

Screen recordings look messy. Real data, pop-ups and loading spinners get in the way. Animating your interface keeps the focus on the one thing each scene needs to show, and keeps real customer data out of it.

The same questions keep coming in. Onboarding calls and support tickets often ask the same thing. A clear walkthrough answers it once, for every new user.

Ready for your own custom animated platform video?

Get in touch to start your platform video production project today. A member of our team will get back to you shortly.

Tell us about your project

How a software video project works

The same process whether you're a start-up before launch or an established SaaS product.

1. Script

You walk us through the product; we help pick the few features that matter and write a script around them.

2. Storyboard and screens

We design each scene from your real interface and brand, so you see exactly which screens appear and how, before anything moves.

3. Animation, voice and sound

Animation, professional voice-over, music and sound effects, with unlimited amends until it's right. All in the per-minute price.

What is a platform and software explainer video?

It's a short animated film, usually 60 to 120 seconds, that shows what your software does, who it's for and how it works, using your real interface rather than generic screens. An explainer leads with the problem you solve; a walkthrough leads with the product itself.

When it's worth having one

When visitors land on your site and leave without signing up. When your sales team gives the same demo every day. When a new feature needs explaining to every existing user at once. A good walkthrough does that job every time it's played.

Explainer videos for technical industries

1
Visual communication does the heavy lifting
Technical fields deal in processes, systems and abstractions that are genuinely hard to describe in prose. Showing a process running is faster and clearer than any paragraph about it, which is why animation suits engineering, manufacturing and software equally well.
2
Training and onboarding, not just marketing
The same video that wins a customer also trains a new starter. Technical teams use explainers for internal education, safety and process training, and to bring people up to speed on a system without booking anyone's time.
3
Customer education reduces support load
A clear video answering the question people always ask takes that question out of your inbox. For technical products, that compounds — every new user watches it instead of writing to you.
4
Keep it as short as the subject allows
Length should follow complexity, not ambition. Cover one idea properly rather than five briefly, and split a big subject into a series instead of one long film nobody finishes.

Working in finance or healthcare too? We apply the same approach to financial services videos and healthcare videos. Or read how to brief an animated explainer video before you get in touch.

Why work with GGRY?

We have a passion for creating beautiful, high-quality animation that converts views into customers and customers into sales.

One fixed price

What we quote you is what you pay. That means no hidden costs on sign-off, mid-project, or for any potential revisions.

Ultra-fast delivery

We all have deadlines to hit and a boss to impress. We're no different — you tell us when you need it and we'll make it happen.

Project management

Our clients know they can rely on the GGRY team to manage any project to perfection. We communicate at each and every stage throughout the process.

Bespoke graphics

We work from your actual interface, so the product on screen is recognisably yours rather than a generic dashboard.

Proven experience

We've been making animated videos since 2016. In that time we've gained an extensive understanding of the market. We know precisely what works and how to deliver it.

Unlimited amends

What you have in mind may not transfer to an animated video straight away, but don't worry. We offer unlimited amendments on all projects to ensure we reach your desired result.

Platform video production FAQs

The questions software and platform teams most often ask before commissioning a video.

How much does a software demo or walkthrough video cost?

App and platform demos start from £700 per minute, and animated explainers from £950 per minute. That includes script support, storyboard, design, animation, voice-over, music, sound effects and unlimited amends. See our pricing.

Screen recording or animated interface: which is better?

For marketing, an animated version of your interface usually works better. It's cleaner, it can zoom in on exactly what matters, it keeps real customer data off screen, and it still looks like your product. Screen recordings suit quick internal how-tos.

How long should a technical explainer video be?

Length should follow complexity rather than ambition. Most platform explainers land between 60 and 120 seconds; a detailed walkthrough for training can justify longer. Where a subject is genuinely large, a short series works better than one long film.

Can explainer videos be used for training as well as marketing?

Yes, and in technical industries that is often where they earn the most. The same video that explains your platform to a prospect also onboards a new employee, supports process and safety training, and answers the questions your support team fields most often.

Can I script my own platform video?

Certainly. We can work with your script or assist you in developing one that aligns with your specific needs and goals — most projects start with a rough draft from you, because you know your product best. Our guide to writing an explainer video script is a good starting point.

Are motion graphics and explainer videos the same?

While similar, motion graphics tend to focus more on visuals, whereas explainer videos are more content-driven. For more detail, read Infographic vs explainer video: selecting the ideal medium for your message.

How long does it take to produce a platform explainer video?

Production times vary depending on complexity, but typically range from two to five weeks. If you need it sooner, tell us the date and we'll build the schedule around it.

How can I get started with creating an explainer video for my platform?

Simply reach out through our contact form or give us a call. We'll discuss your project goals, target audience and key messages to craft a video that meets your needs. From there, our team will guide you through the entire production process.

App and platform demos start from £700 per minute, all-inclusive. See the full breakdown on our pricing page.

Start your platform video project

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