Social media video FAQs
Answers to the most common questions about social media videos — the production process, the benefits, and how to get the most out of them for your business.
Why should I use explainer videos for social media?
Explainer videos are a highly effective way to convey complex information in a simple, engaging manner. They quickly capture the attention of your audience, making it easier for them to understand your product or service. Used on social media they enhance your brand's visibility, drive engagement and boost conversion rates, breaking down intricate concepts into content that resonates with viewers.
What makes your social media videos stand out?
High-quality production, compelling storytelling and customisation to fit your brand's voice. We focus on creating visually appealing and informative content that captures the essence of your message. Our animators, scriptwriters and marketers work together so each video not only looks great but communicates your key points and drives engagement.
What is the optimum length of an animated social media video?
Typically 60 to 90 seconds for a general social video, and considerably shorter for a vertical feed — most successful TikTok and Reels clips run under 30 seconds. Different platforms have different ideal lengths, but keeping it concise is the best practice for maximising engagement and retention. For more on how length affects engagement, read The psychology of animation: how it influences viewer engagement.
How much does a social media video cost?
Animated social posts are £150 per post, all-inclusive, which covers storyboarding, animation, a music track, your choice of size or several, and static versions. Cost varies with length, complexity and how much customisation you need — see the pricing page for the full breakdown, or ask us for a quote.
What is the process for creating a social media video?
Seven steps: a consultation to understand your goals, audience and key messages; scriptwriting; storyboarding to plan the visuals and flow; animation; voice-over and sound; review and revisions based on your feedback; then final delivery in whichever formats you need.
Can I use the same video across different social media platforms?
Yes, but it's worth considering each platform's specifications and audience. You may need slight adjustments — optimising the aspect ratio or the length — to make sure it performs well everywhere. We handle those modifications as part of the job, which is why one commission comes back as a set of sizes rather than a single file.
Do I get static versions too?
Yes. Static posts are included with animated social posts, so a single commission covers both the moving version and the stills you can schedule alongside it.
How can I get started with creating a social media video?
Simply contact us to discuss your project requirements and objectives. We'll guide you through the initial consultation to understand your needs and provide a customised proposal, then work with you at every step to create something that meets your goals and lifts your social presence.
Animated social posts are £150 per post, all-inclusive, with static versions included. See the full breakdown on our pricing page.
Ready for your custom animated social videos?
Get in touch now — we usually reply within one working day.