Social media

Animated videos for social media

Short, scroll-stopping animation sized for whichever feeds you live on. One idea, animated once, delivered in every shape you need — with static versions included.

Lights, camera, action: unleashing the power of video marketing — a GGRY Design filmWatch

Why use video on social?

Don't let us tell you why to use video. Let us show you. They say a picture is worth a thousand words — how valuable does that make a video, then?

Feeds move fast, and a still image has about a second to earn a stop. Motion buys you longer. That is the whole argument for animating your social content rather than posting another static graphic and hoping.

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Explainer video showreel

Some hand-picked snippets of our latest work — a selection of our favourite clips from recent projects for some of our fantastic clients.

Social media video examples

Whether you need to promote your product or service, convey your brand story or educate your audience, we specialise in creating content that thrives in the digital realm. Our UK animation studio portfolio spans a variety of projects across different industries — from vibrant product showcases to dynamic logo reveals and heartfelt company shoutouts.

Every feed, the right shape

Each platform has its own crop, its own pace and its own tone. We animate once and deliver the sizes you actually post in, rather than letting a feed crop your work badly.

9:16 vertical

9:16 — perfect videos for TikTok

Vertical, full-screen, thumb-first. TikTok is a mobile-first platform, so anything you post needs to work at arm's length on a phone: large type, strong visuals, and the point made early. Most successful clips land well under 30 seconds, so we simplify the idea to its most basic form and let the animation carry it.

Tone matters as much as size. TikTok allows a lighter, more conversational voice than a corporate channel would — the goal is to entertain while you educate. The same 9:16 crop covers Instagram Reels, YouTube Shorts and Facebook Stories, so one vertical cut travels a long way.

1:1 — perfect videos for Instagram

Square sits neatly in the main feed and doesn't get cropped on either side, which makes it the safest shape for a post that needs to work everywhere. It suits product showcases, logo reveals and short brand moments — the kind of clip someone watches twice without meaning to.

1:1 square
1:1 square
1:1 square

Longer form, and where it fits

  1. 1
    YouTube — 16:9, room to explain

    YouTube works like a search engine, and its audience arrives expecting thoroughness. Longer, structured content earns its place here: an introduction, a detailed middle and a concise conclusion, with chapters so people can navigate. A more formal, instructional tone fits.

  2. 2
    LinkedIn and Facebook — square or landscape

    Both feeds autoplay muted, so the first three seconds have to work with the sound off. Captions and on-screen text do the heavy lifting, and a square crop keeps the frame large in a mobile feed.

  3. 3
    Repurposing across platforms

    There is real value in cutting one longer piece into several short ones, each focused on a single point. It maximises reach and reinforces the same message with different audiences — which is exactly why we deliver multiple sizes from one commission.

What is a social media video?

A social media video is a piece of visual content created specifically for sharing on platforms such as Facebook, Instagram, X, LinkedIn and TikTok. These videos can range from short clips to longer formats, designed to engage, inform and entertain the audience.

They often feature high-quality visuals and compelling narratives, and are optimised for quick sharing to maximise reach and impact. At GGRY every one is designed around your brand, and you keep total control over script, artwork and animation.

Why your business needs social media videos

Social media videos are essential for businesses looking to increase their online presence and engage with their audience. Video captures attention more effectively than static images or text, making it a powerful tool for storytelling and brand promotion.

By incorporating video into your social media strategy you can showcase products, share customer testimonials, provide educational content and create a more dynamic, relatable brand image. That in turn leads to higher engagement rates, increased website traffic and, ultimately, greater sales.

Benefits of social media videos

Four reasons animation earns its place in a social calendar.

Enhanced reach

Social platforms boast billions of active users, offering unparalleled reach for your brand. Short, animated posts let you connect with a vast audience and expand your visibility.

Increased engagement

Unlike traditional advertising, social videos can captivate viewers within seconds. With attention spans dwindling, our animations are designed to grab attention instantly and keep it, increasing interaction and shares.

Brand personality

Social videos are a unique opportunity to show the personality and values behind your brand. Through captivating visuals and storytelling we help you establish an identity that resonates with your audience.

Cost effectiveness

Compared to traditional advertising, social videos are a cost-effective way to reach your audience. With our expertise in short, high-quality animation you achieve maximum impact without breaking the bank.

The benefits stack up. Video is more likely to be watched and shared than other content; it improves brand visibility in a crowded market; it boosts conversion by carrying clear, compelling calls to action; and it builds trust by showing something authentic and relatable. Social videos are also highly versatile, tailored to suit different platforms and marketing goals, which makes them a vital component of any digital marketing strategy.

Why work with GGRY?

We have a passion for creating beautiful, high-quality animation that converts views into customers and customers into sales.

One fixed price

What we quote you is what you pay. That means no hidden costs on sign-off, mid-project, or for any potential revisions.

Ultra-fast delivery

We all have deadlines to hit and a boss to impress. We're no different — you tell us when you need it and we'll make it happen.

Project management

Our clients know they can rely on the GGRY team to manage any project to perfection. We communicate at each and every stage throughout the process.

Bespoke graphics

Every character, scene and transition is designed around your brand, so your feed doesn't look like everybody else's.

Proven experience

We've been making animated videos since 2016. In that time we've gained an extensive understanding of the market. We know precisely what works and how to deliver it.

Unlimited amends

What you have in mind may not transfer to an animated video straight away, but don't worry. We offer unlimited amendments on all projects to ensure we reach your desired result.

Our process

Producing a beautiful video is not the work of a moment, but for the team it's our passion. We love video, we love our work, and we love working with brilliant clients with creative ideas. We're a well-oiled team with all the expertise needed, and here's how we pull it together.

1

Write the script

The first step in creating an animated video is the script. We ask our clients to provide a rough draft and an explanation of the product, service or brand they're promoting — you know your project best.

2

Storyboarding

Once the script is finalised we move on to the storyboard: a static image of each scene in the video. At this stage you can make any changes you wish, and we only proceed once it meets your vision.

3

Animation

Next comes the exciting part — animating the artwork. Even after years of experience this stage remains magical. You'll be amazed as the images come to life, and once the video is perfected we add the voice-over with precise timing.

4

Audio

Finally we add music and sound effects, perform final checks and begin rendering. Once rendering is complete, usually after about eight hours, we deliver the finished product along with tips on where to post your new marketing masterpiece.

Social media video FAQs

Answers to the most common questions about social media videos — the production process, the benefits, and how to get the most out of them for your business.

Why should I use explainer videos for social media?

Explainer videos are a highly effective way to convey complex information in a simple, engaging manner. They quickly capture the attention of your audience, making it easier for them to understand your product or service. Used on social media they enhance your brand's visibility, drive engagement and boost conversion rates, breaking down intricate concepts into content that resonates with viewers.

What makes your social media videos stand out?

High-quality production, compelling storytelling and customisation to fit your brand's voice. We focus on creating visually appealing and informative content that captures the essence of your message. Our animators, scriptwriters and marketers work together so each video not only looks great but communicates your key points and drives engagement.

What is the optimum length of an animated social media video?

Typically 60 to 90 seconds for a general social video, and considerably shorter for a vertical feed — most successful TikTok and Reels clips run under 30 seconds. Different platforms have different ideal lengths, but keeping it concise is the best practice for maximising engagement and retention. For more on how length affects engagement, read The psychology of animation: how it influences viewer engagement.

How much does a social media video cost?

Animated social posts are £150 per post, all-inclusive, which covers storyboarding, animation, a music track, your choice of size or several, and static versions. Cost varies with length, complexity and how much customisation you need — see the pricing page for the full breakdown, or ask us for a quote.

What is the process for creating a social media video?

Seven steps: a consultation to understand your goals, audience and key messages; scriptwriting; storyboarding to plan the visuals and flow; animation; voice-over and sound; review and revisions based on your feedback; then final delivery in whichever formats you need.

Can I use the same video across different social media platforms?

Yes, but it's worth considering each platform's specifications and audience. You may need slight adjustments — optimising the aspect ratio or the length — to make sure it performs well everywhere. We handle those modifications as part of the job, which is why one commission comes back as a set of sizes rather than a single file.

Do I get static versions too?

Yes. Static posts are included with animated social posts, so a single commission covers both the moving version and the stills you can schedule alongside it.

How can I get started with creating a social media video?

Simply contact us to discuss your project requirements and objectives. We'll guide you through the initial consultation to understand your needs and provide a customised proposal, then work with you at every step to create something that meets your goals and lifts your social presence.

Animated social posts are £150 per post, all-inclusive, with static versions included. See the full breakdown on our pricing page.

Ready for your custom animated social videos?

Get in touch now — we usually reply within one working day.