Welcome to GGRY Design, where we create animated explainer videos that drive business growth, boost engagement and captivate your audience. Our videos are designed not only to showcase your brand's creativity, but to deliver results that take your business to the next level.
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Don't let us tell you why to use video. Let us show you. They say a picture is worth a thousand words — how valuable does that make a video, then?
An explainer earns its place because it does the one thing a page of text struggles with: it holds someone's attention long enough to land the point. In the time it takes to read two paragraphs, a viewer can watch your whole proposition, understand it, and know what to do next.
If you're looking to promote your product or service, convey your story or educate your audience, we can help you create engaging and effective animated videos. Our UK animation studio portfolio covers a variety of projects, clients and industries — browse some of our work below.
Our many years in video production have seen us work with many different types of promotional video. So what do we mean when we talk about animated explainer videos, and how do they differ from the rest?
As the name says, an animated explainer is designed to explain your product or service, or even your brand. This type of video usually makes use of icons and characters to get the message across. We mix beautiful, animated graphics with carefully chosen voice-overs and simply stunning audio effects.
At GGRY we take great pride in ensuring every single video we produce is designed around the client it belongs to. The client has total control over all aspects of the production: script, graphics and animation, so you are limited only by your imagination.
Put simply, an animated explainer video is a short, engaging video that uses animation to illustrate complex ideas in a simple, visually appealing way. These videos combine vibrant graphics, motion and storytelling to explain products, services or concepts clearly. They are designed to captivate audiences, making the content easily digestible and memorable.
Your business needs an animated explainer video to communicate your value proposition effectively and differentiate yourself from competitors. These videos are perfect for capturing attention, simplifying complex information and engaging your audience. With an animated explainer you can convey your message quickly and compellingly, enhancing brand awareness and driving conversions.
It is also one of the few assets that works everywhere. The same video sits on your homepage, opens a pitch, answers a common support question and runs as a paid social ad — so a single commission keeps earning long after the project closes.
Three things an animation does that a page of copy cannot, whatever industry you're in.
Animated videos are visually engaging and quickly grab the viewer's attention. Their vibrant graphics and dynamic motion make it easy to stand out in a crowded digital landscape, ensuring your message is seen and remembered.
Complex ideas and messages can be effortlessly simplified with animated videos. Through clear visuals and concise narration, animations break down intricate concepts into easily digestible content, making your communication more effective.
Animations create memorable experiences that resonate with your audience. Their unique and creative approach leaves a lasting impression, helping to reinforce your brand identity and make your message stick long after viewing.
An explainer video offers numerous benefits for your business, including increased engagement, improved understanding and higher retention rates. These videos are versatile marketing tools that can be used across various platforms, from websites to social media. They help build brand trust, boost SEO rankings and ultimately drive more leads and sales.
We're a Manchester studio, and we're passionate about our work — we gain a tremendous amount of enjoyment from every project we're lucky enough to take on. With exceptional talent and an innovative approach, we bring stories to life through the craft of animation.
Being UK-based matters more than it sounds. You get the same time zone, a direct line to the people actually animating your video, and the option of talking it through in person if you're nearby. Most of our clients are nowhere near Manchester, and that works perfectly well too.
We have a passion for creating beautiful, high-quality animation that converts views into customers and customers into sales.
What we quote you is what you pay. That means no hidden costs on sign-off, mid-project, or for any potential revisions.
We all have deadlines to hit and a boss to impress. We're no different — you tell us when you need it and we'll make it happen.
Our clients know they can rely on the GGRY team to manage any project to perfection. We communicate at each and every stage throughout the process.
Every character, scene and transition is designed around your brand, so your video looks like nobody else's.
We've been making animated videos since 2016. In that time we've gained an extensive understanding of the market. We know precisely what works and how to deliver it.
What you have in mind may not transfer to an animated video straight away, but don't worry. We offer unlimited amendments on all projects to ensure we reach your desired result.
Producing a beautiful video is not the work of a moment, but for the team it's our passion. We love video, we love our work, and we love working with brilliant clients with creative ideas. We're a well-oiled team with all the expertise needed, and here's how we pull it together.
The first step in creating an animated video is the script. We ask our clients to provide a rough draft and an explanation of the product, service or brand they're promoting — you know your project best.
Once the script is finalised we move on to the storyboard: a static image of each scene in the video. At this stage you can make any changes you wish, and we only proceed once it meets your vision.
Next comes the exciting part — animating the artwork. Even after years of experience this stage remains magical. You'll be amazed as the images come to life, and once the video is perfected we add the voice-over with precise timing.
Finally we add music and sound effects, perform final checks and begin rendering. Once rendering is complete, usually after about eight hours, we deliver the finished product along with tips on where to post your new marketing masterpiece.
Answers to the most common questions about animated explainer videos — the production process, the benefits, and how to get the most out of them for your business.
A good explainer video should include a clear and concise script that delivers the core message quickly; strong visuals, meaning engaging, high-quality animation that supports and enhances the script; a professional voice-over that guides the viewer through the content; sound design, with background music and effects that complement the visuals; and a clear, compelling call to action that tells viewers what to do next.
Yes, explainer videos are still highly relevant. They offer an effective way to communicate complex ideas quickly and engagingly. With the rise of digital marketing and social media, explainer videos have become a crucial tool for businesses to capture audience attention and convey their messages efficiently.
Almost any industry can benefit. Some key sectors include technology, to explain software features, product demos or IT solutions; healthcare, to illustrate medical procedures, services or health products; finance, to simplify complex financial products; education, for e-learning modules and educational content; and real estate, to showcase properties or explain the buying process. For more on product-led work, see our demo explainer videos.
While explainer videos and demo videos are similar, they serve slightly different purposes. An explainer video focuses on conveying a broader message or concept, often simplifying complex ideas. In contrast, a demo video is more product-focused, showcasing specific features and how to use them.
Motion graphics can be part of an explainer video but are not the same thing. Motion graphics involve animated graphic design elements to convey information or illustrate points. An explainer video, however, combines motion graphics, narration and often a story to explain a concept or product comprehensively. For more detail, read Infographic vs explainer video: selecting the ideal medium for your message.
The optimum length is typically between 60 and 90 seconds. This is long enough to convey your message effectively while keeping the audience engaged. For more on how video length affects viewer engagement, read The psychology of animation: how it influences viewer engagement.
Yes. We have several review stages where you can provide feedback and request adjustments to ensure the final product meets your expectations, and amendments are unlimited, so there's no counter running.
Simply reach out through our contact form or give us a call. We'll discuss your project goals, target audience and key messages to craft a video that fits your needs. From there, our team will guide you through the entire production process.
Animated explainers start from £950 per minute, all-inclusive. See the full breakdown on our pricing page.
Get in touch now — we usually reply within one working day.
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