Welcome to GGRY Design. We specialise in creating demo explainer videos that guide viewers through the features and functionalities of your app or platform, delivering high-quality, informative content with creative and professional animation.
WatchDon't let us tell you why to use video. Let us show you. They say a picture is worth a thousand words — how valuable does that make a video, then?
Onboarding is the hardest part of any product. As the developer or the marketer, you already know where everything is; from the user's side it can be genuinely unclear what to do first. A demo video is the how-to in video form, and it does that job at any hour without anyone opening a support ticket.
If you're looking to showcase your app or platform, demonstrate its features or educate your users, we can help you create engaging and informative videos. Our UK animation studio has a diverse portfolio, featuring projects for various clients and industries — explore it below.
A demo explainer video is a short, informative video that demonstrates how to use an app or platform. It walks viewers through key features, functionalities and benefits, offering a clear understanding of how the product works.
These videos are designed to be engaging and easy to follow, often using animation, voice-over and visual aids to ensure the information is accessible and memorable. The difference from a general explainer is focus: a demo shows the actual product doing the actual thing, rather than describing the idea behind it.
In a demo video, various devices can be showcased to demonstrate your app or platform's functionality.
Demonstrate how your app works on popular models, showing mobile-specific features and navigation.
Highlight the app's performance on larger screens, useful for apps with more detailed interfaces.
Showcase the full capabilities of your platform, ideal for web-based applications or software.
You don't need to provide physical access to any devices. Simply send us high-resolution screenshots of your app or platform in action and we'll incorporate them seamlessly into the demo video. This approach means we can illustrate the user experience on any device you need.
Your business needs a demo explainer video to communicate the value and usability of your app or platform effectively. These videos simplify complex information, making it easier for potential users to grasp the benefits and features of your product.
Demo explainer videos also boost user engagement, reduce customer support queries and increase conversion rates by providing a clear, visual representation of how your app or platform solves a problem or meets a need.
We have a passion for creating beautiful, high-quality animation that converts views into customers and customers into sales.
What we quote you is what you pay. That means no hidden costs on sign-off, mid-project, or for any potential revisions.
We all have deadlines to hit and a boss to impress. We're no different — you tell us when you need it and we'll make it happen.
Our clients know they can rely on the GGRY team to manage any project to perfection. We communicate at each and every stage throughout the process.
We build around your actual screens, so what people watch is what they'll use when they sign in.
We've been making animated videos since 2016. In that time we've gained an extensive understanding of the market. We know precisely what works and how to deliver it.
What you have in mind may not transfer to an animated video straight away, but don't worry. We offer unlimited amendments on all projects to ensure we reach your desired result.
Producing a beautiful video is not the work of a moment, but for the team it's our passion. We love video, we love our work, and we love working with brilliant clients with creative ideas. We're a well-oiled team with all the expertise needed, and here's how we pull it together.
The first step in creating an animated video is the script. We ask our clients to provide a rough draft and an explanation of the product, service or brand they're promoting — you know your project best.
Once the script is finalised we move on to the storyboard: a static image of each scene in the video. At this stage you can make any changes you wish, and we only proceed once it meets your vision.
Next comes the exciting part — animating the artwork. Even after years of experience this stage remains magical. You'll be amazed as the images come to life, and once the video is perfected we add the voice-over with precise timing.
Finally we add music and sound effects, perform final checks and begin rendering. Once rendering is complete, usually after about eight hours, we deliver the finished product along with tips on where to post your new marketing masterpiece.
Answers to the most common questions about app and platform demo videos — the production process, the benefits, and how to get the most out of them for your business.
A good demo video should include a clear and concise script that delivers the core message quickly; strong visuals, meaning engaging, high-quality animation that supports and enhances the script; a professional voice-over that guides the viewer through the content; sound design, with background music and effects that complement the visuals; and a clear, compelling call to action that tells viewers what to do next.
Yes, demo videos are still highly relevant. They offer an effective way to communicate complex features and functionalities quickly and engagingly. With the rise of digital marketing and social media, demo videos have become a crucial tool for businesses to capture audience attention and convey their messages efficiently.
Almost any industry can benefit. Some key sectors include technology, to explain software features, product demos or IT solutions; healthcare, to illustrate medical software or platform functionality; finance, to simplify complex financial tools or services; education, for e-learning platforms and educational apps; and real estate, to showcase property management or estate agency apps. We also build these for software companies specifically — see platform video production.
While demo videos and explainer videos are similar, they serve slightly different purposes. A demo video is more product-focused, showcasing specific features and how to use them. In contrast, an explainer video focuses on conveying a broader message or concept, often simplifying complex ideas.
Motion graphics can be part of a demo video but are not the same thing. Motion graphics involve animated graphic design elements to convey information or illustrate points. A demo video, however, combines motion graphics, narration and often a story to explain a product comprehensively. For more detail, read Infographic vs explainer video: selecting the ideal medium for your message.
The optimum length is typically between 60 and 90 seconds. This is long enough to convey your message effectively while keeping the audience engaged. For more on how video length affects viewer engagement, read The psychology of animation: how it influences viewer engagement.
Yes. We have several review stages where you can provide feedback and request adjustments to ensure the final product meets your expectations, and amendments are unlimited, so there's no counter running.
Simply reach out through our contact form or give us a call. We'll discuss your project goals, target audience and key messages to craft a video that fits your needs. From there, our team will guide you through the entire production process.
App and platform demos start from £700 per minute, all-inclusive. See the full breakdown on our pricing page.
Get in touch now — we usually reply within one working day.
Cookies, briefly
We'd like to use analytics cookies to see which pages earn their place and which don't. Nothing is stored unless you say yes, we never use them for advertising, and you can change your mind whenever you like. How we handle your data.