Top 5 Animation Trends in Explainer Videos for 2025

In 2025, the world of animated explainer videos is poised for innovation like never before. These powerful storytelling tools, used by small businesses and global brands alike, continue to evolve with advancements in technology, creativity, and audience expectations. As competition rises, businesses must craft explainer videos that don’t just inform but captivate, inspire, and convert.

Whether you’re a small business owner looking to boost your brand visibility or a marketing professional seeking cutting-edge inspiration, staying ahead of animation trends is critical. In this blog, we’ll explore five emerging trends that will dominate animated explainer videos in 2025, from hyper-realistic 3D animation to the integration of AI-driven techniques. But first, let’s set the stage by diving into the value of animated explainer videos.

What Makes Animated Explainer Videos So Powerful?

Animated explainer videos are concise, visually engaging tools designed to simplify complex ideas and deliver them in an easily digestible format. They combine vibrant visuals, dynamic storytelling, and emotionally engaging narration to create memorable content that resonates with audiences.

Here’s why they’re so effective:

•Enhanced Engagement: Humans are visual creatures. Animated videos grab attention faster than static content.

•Simplification of Complex Ideas: Whether it’s introducing a product, explaining a service, or educating an audience, animation transforms jargon-filled concepts into relatable visuals.

•Versatility Across Industries: From tech startups to eCommerce brands, animated explainer videos cater to a wide range of sectors.

•Cost-Effective Marketing: Compared to traditional advertisements, animated explainer videos often offer better ROI.

As the demand for these videos grows, understanding trends shaping the industry can give businesses an edge over competitors.

Trend 1: The Rise of AI in Animated Explainer Videos

AI is revolutionising almost every industry, and animated video production is no exception. AI-powered tools now streamline video creation, from scriptwriting to animating characters, making the process faster and more accessible to businesses.

Why AI Animation is a Game-Changer:

•Speed and Efficiency: AI drastically reduces production times by automating repetitive tasks.

•Personalisation at Scale: Businesses can create customised videos targeting specific audience segments with minimal effort.

•Affordable Solutions: For small businesses, AI-based animated explainer videos offer high-quality results at a fraction of traditional costs.

AI tools like Adobe Animate and platforms like Vyond allow even non-designers to create polished animated content. Expect to see a surge in AI-powered animated explainer videos across industries in 2025.

Trend 2: Minimalist 2D Animation with Bold Colours

Despite the advancements in 3D animation, 2D animation continues to thrive. In 2025, the focus will shift towards minimalism, with bold colours and clean lines dominating the aesthetic.

Why 2D Animation Isn’t Going Anywhere:

•Timeless Appeal: Its simplicity ensures it resonates with diverse audiences.

•Faster Turnaround: Compared to 3D, 2D animation is quicker to produce and more budget-friendly.

•Customisable Styles: From quirky hand-drawn styles to sleek vector graphics, 2D remains versatile.

Small businesses often turn to animated explainer video agencies specialising in 2D animation to create cost-effective yet visually striking content.

Trend 3: 3D Animation Takes Centre Stage

3D animation is no longer confined to blockbuster films or AAA games. In 2025, we’ll see more brands leveraging hyper-realistic 3D animated explainer videos to elevate their messaging.

Benefits of 3D Animation in Explainer Videos:

•Visual Immersion: The depth and realism of 3D visuals make stories more impactful and memorable.

•Greater Brand Differentiation: While 2D animation remains popular, 3D offers a fresh, modern take that sets brands apart.

•Versatile Applications: From product demonstrations to architectural walkthroughs, 3D animated explainer videos shine in various scenarios.

Animated explainer video companies are increasingly investing in advanced 3D tools to meet the rising demand for immersive storytelling.

Trend 4: Interactive and Gamified Explainer Videos

With the rise of interactive media, businesses are exploring ways to make their animated explainer videos more engaging. Gamified elements and interactive storytelling are key trends for 2025.

Interactive Features to Watch:

•Clickable Elements: Viewers can navigate through the video, exploring specific topics in depth.

•Gamification: Incorporating game-like mechanics, such as challenges or quizzes, boosts engagement.

•Customised User Journeys: Viewers can select the path they want to follow, tailoring the experience to their needs.

Interactive videos enhance viewer retention and are particularly effective in education, SaaS, and eCommerce industries.

How to Choose the Right Style for Your Animated Explainer Video

Selecting the right animation style for your explainer video depends on your goals, target audience, and budget. Here are a few tips to guide your decision-making process:

•Define Your Objectives: Are you educating, entertaining, or converting?

•Understand Your Audience: What resonates best with your demographic?

•Consider Your Budget: While 3D and interactive styles offer a premium experience, 2D and whiteboard animations are more affordable.

Collaborating with an experienced animated explainer video specialist or agency ensures your vision comes to life with the best results.

How Much Does an Animated Explainer Video Cost in 2025?

The cost of producing an animated explainer video can vary based on factors such as complexity, duration, and animation style. On average:

•2D Animated Explainer Video: £500–£5,000

•3D Animated Explainer Video: £4,000–£15,000

•Interactive Explainer Video: Starting at £6,000

It’s worth consulting an animated video production agency to get tailored pricing that aligns with your needs.

Conclusion

Animated explainer videos are evolving rapidly, driven by advancements in technology and changes in viewer expectations. From AI-driven tools to immersive 3D visuals and gamified interactions, 2025 will be an exciting year for animation trends. Whether you’re a small business owner or a marketing expert, embracing these trends can help you stay ahead of the curve.

When in doubt, partner with an experienced animated explainer video agency to ensure your videos deliver maximum impact. With the right approach, you can elevate your brand, engage your audience, and achieve your business goals.

FAQs on 2025 Explainer Video Trends

What are the benefits of animated explainer videos?

Animated explainer videos simplify complex ideas, engage viewers, and offer an excellent return on investment for businesses across industries.

Which is better: 2D or 3D animated explainer videos?

It depends on your goals and budget. 2D is cost-effective and timeless, while 3D offers a premium, immersive experience.

How do I choose the best animated explainer video company?

Look for a company with a strong portfolio, positive client reviews, and expertise in your desired animation style.

What is the typical animated explainer video cost?

Costs vary widely but generally range from £1,500 for basic 2D videos to £15,000 for high-quality 3D or interactive videos. You can find our packages on our pricing page.

Can small businesses afford animated explainer videos?

Absolutely! Affordable options like AI-powered tools and simple 2D animations make it possible for small businesses to invest in high-quality videos.

What are some examples of successful animated explainer videos?

Some of the best animated explainer video examples come from brands like Slack, Airbnb, and Spotify, which use animation to tell compelling stories.