How to Create an Amazing
Animated Explainer Video in 2024

A Comprehensive Guide for Small Business Owners and Marketing Teams

In today’s fast-paced digital landscape, getting your product noticed can be a challenging task, especially for small businesses and marketing departments operating with tight budgets. Enter explainer videos—concise, engaging, and highly effective tools for conveying your message to potential customers in an easily digestible format. But how do you create an explainer video that stands out from the crowd in 2024?

In this guide, we’ll walk you through the step-by-step process of creating a standout explainer video. Whether you’re collaborating with an explainer video agency or going the DIY route, we’ll cover everything you need to know, from choosing the right style of animation to finding the best animated video production agency.

Steps to create an engaging animated explainer video for small businesses in 2024

What is an Explainer Video?

An explainer video is a short, informative video designed to explain a product, service, or concept in a clear and engaging manner. These videos have become a popular tool in digital marketing due to their ability to convey complex information quickly and effectively. They can be animated, live-action, or a combination of both.

With growing competition in the marketplace, the demand for animated explainer video companies has soared, especially in markets like the UK. Businesses are turning to these videos as a way to differentiate themselves, boost engagement, and drive conversions.

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Why Animated Explainer Videos Are Essential for Businesses in 2024

There’s a reason why more companies are turning to animated explainer video agencies. Let’s explore the top benefits of using animated explainer videos:

Simplifying Complex Concepts

Imagine trying to explain a technical product in just a few sentences. It’s tough! But with an animated explainer video, you can visually break down complicated ideas into simple, digestible visuals. Think of 2D or 3D animation—both allow for creativity and clarity, making difficult concepts accessible to a broader audience.

Enhancing User Engagement

Statistics show that the average user attention span is only about eight seconds. With 2D animation explainer videos or 3D animated explainer videos, you can hook viewers within those critical first few seconds. When done right, explainer videos can increase engagement rates and improve the time spent on your site—leading to higher conversion rates.

Boosting Conversions and ROI

Studies have demonstrated that including an explainer video on your landing page can increase conversions by up to 80%. Not only do they simplify messaging, but they also build trust with your audience. By working with an animated explainer video agency or even an animated explainer video specialist, you ensure that your video is designed to convert.

Step-by-Step Guide to Creating a Stellar Explainer Video in 2024

Start with a Clear Objective

Before diving into animation or hiring a video production agency, take a step back and think about your end goal. Are you introducing a new product? Simplifying a complex service? Your objective will shape every part of your explainer video, from scriptwriting to style.

Identify Your Target Audience

Who will be watching your video? Small business owners and marketing teams often want to target specific buyer personas. The tone and style of your video should resonate with your audience’s preferences. For example, if you’re targeting younger audiences, you might opt for more playful 2D animations, whereas more technical industries might benefit from detailed 3D animated videos.

Scriptwriting: The Foundation of Your Video

A well-written script is the backbone of any great explainer video. Keep your message clear, concise, and focused. Avoid jargon and unnecessary complexity. Remember: you have less than two minutes to explain your product, so every word counts.

Tip: It helps to collaborate with an animated explainer video agency that specialises in scriptwriting to ensure your message is spot-on.

Choose the Right Animation Style

There are various styles of explainer videos. Here’s a quick rundown:

  • 2D Animation Explainer Videos: These are great for storytelling and explaining abstract concepts. They are cost-effective and versatile.
  • 3D Animated Explainer Videos: More immersive and visually engaging, 3D animation is perfect for companies looking to showcase a product in a real-world environment.
  • Whiteboard Animation: These are hand-drawn style animations, often used for educational content.

Each type comes with its own cost implications, so it’s essential to choose one that aligns with your budget. Many companies choose to work with an animated explainer video specialist to ensure they get the right fit.

Find the Right Explainer Video Agency

If you’re new to video production, working with a professional animated video production agency is highly recommended. The UK, in particular, has a vibrant market of talented animated explainer video companies. Whether you’re looking for an explainer video agency in London or anywhere else in the country, make sure to review portfolios, client testimonials, and pricing models.

Fun Fact: The growing demand for AI animated explainer videos has also opened new possibilities for companies looking for faster and more cost-effective video solutions.

Voiceover and Sound Design

The voiceover is the personality of your video. It’s essential to choose a voice that matches the tone of your script. Whether it’s authoritative or friendly, the voice sets the mood. Don’t forget about sound effects and music. A well-composed soundtrack can significantly boost the overall impact of your video.

Editing and Refining Your Video

Finally, once the video has been produced, it’s time for edits. Ensure that the pacing, timing, and visuals are aligned with your objectives. The team you hire (or your in-house team) should offer rounds of feedback and revisions. The ultimate goal is to produce a video that resonates with your audience, communicates your message effectively, and is polished to perfection.

How Much Does an Animated Explainer Video Cost in 2024?

The cost of animated explainer videos can vary significantly based on factors like complexity, length, and animation style.

On average, you can expect to pay:

  • 2D Animation Explainer Videos: £500 – £4,000
  • 3D Animated Explainer Videos: £4,000 – £10,000+
  • AI Animated Explainer Videos: £500 – £2,000 (depending on automation)
  • Whiteboard Explainer Videos: £800 – £2,500

 

When working with an explainer video agency, the pricing usually includes everything from scriptwriting to final delivery. If you’re considering a DIY approach, tools like Adobe Animate offer cost-effective ways to produce videos, though they do come with a learning curve.

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Conclusion

By following this guide, you’ll be well on your way to creating an amazing explainer video that can capture attention, boost engagement, and ultimately drive conversions for your business in 2024. Whether you choose to work with a professional explainer video agency or venture out on your own, the potential returns on your investment are significant.

FAQs About Explainer Videos

What makes a good explainer video?

A great explainer video is short, engaging, and gets to the point quickly. It should have a clear objective, resonate with the target audience, and simplify complex ideas through visuals and sound.

How long should an explainer video be?

The ideal length for an explainer video is typically between 60 to 90 seconds. Anything longer may risk losing viewer attention.

Can I create an explainer video myself?

Yes, with tools like Adobe Animate or other software, you can create your own explainer video. However, working with a professional animated explainer video agency can help you achieve higher production quality and better results.

How do I choose the right explainer video agency?

Look for an agency that has experience in your industry, check their portfolio for quality, and make sure their pricing fits within your budget.

What is the difference between 2D and 3D animated explainer videos?

2D animations are flat and use vector graphics, making them simple and cost-effective. 3D animations offer more depth and realism, but they tend to be more expensive and complex to produce.

How can I measure the success of my explainer video?

You can track metrics like viewer engagement, watch time, and conversion rates. A well-performing explainer video should increase user interaction and lead to more sales or inquiries.

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