Platforms & software

Platform video production

We create high-quality platform videos designed to help businesses engage and connect with their audience. Let's bring your platform to life with bespoke video content that elevates your brand and drives engagement.

What we make Examples Challenges Elevate your brand Technical industries FAQs

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The power of animated platform videos

We offer a range of video production services tailored for getting your platform noticed and understood.

Animated platform video production

Engage customers with easy-to-understand animated videos that explain what your platform does and who it is for, before anyone has to sign up to find out.

Explainer videos →

Platform demo videos

Showcase your platform effectively with professional demo videos built from your own screens, so what people watch is what they will actually use.

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Animated platform videos

If you're looking to highlight your platform or software, we can help you produce captivating and effective videos tailored to your needs. Our UK-based studio has extensive experience crafting high-quality content that showcases complex software and platforms in an engaging and accessible way.

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Tackling platform challenges with expert video production

In the competitive realm of technology platforms and software, clear communication is essential. Our platform and software videos simplify intricate features and functionality, enabling you to convey complex information with clarity and effectiveness.

Platform and software challenges

In the rapidly evolving world of platform and software solutions, businesses face a host of challenges that traditional marketing methods may not fully address.

Limited visibility and engagement. Differentiating your platform in a crowded market requires more than standard messaging. Engaging video content can effectively highlight your unique value proposition.

Complex user onboarding. Demonstrating the functionality and benefits of your platform can be complex. Video production simplifies and clarifies the user experience, making it easier for potential clients to understand and adopt your solution.

Building credibility and trust. Establishing confidence in your platform is crucial. High-quality, transparent videos help build trust by showcasing your expertise and your commitment to delivering reliable solutions.

Ready for your own custom animated platform video?

Get in touch to start your platform video production project today. A member of our team will get back to you shortly.

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How platform and software videos can elevate your brand

Platform and software videos can be game-changers for your brand, offering innovative ways to connect with your audience and showcase your solutions.

Boost engagement

Draw attention and stimulate interest with videos that explain key features, user benefits and technological advancements. Keeping your audience informed boosts engagement and positions your brand as a leading authority in your industry.

Showcase unique features

Communicate the distinct advantages of your platform or software with compelling explainer videos. These highlight what sets your solution apart, differentiating your offering in a crowded market.

Clarify complex information

Simplify complex functionality and platform capabilities with intuitive, visually appealing videos. Breaking intricate concepts into digestible content enhances user understanding and builds trust in your technology.

What is a platform and software explainer video?

A platform and software explainer video is a concise, engaging tool that uses dynamic visuals and storytelling to simplify complex technology concepts and functionality. By combining compelling graphics, motion and clear narrative, these videos present intricate software features in an accessible, visually appealing format. This helps users, stakeholders and potential clients quickly grasp essential details and benefits.

Why your business needs one

Your technology platform can gain a substantial advantage by integrating an explainer video into your marketing strategy. It is essential for clearly conveying the unique features and benefits of your software, helping you stand out in a competitive market.

Used well, an explainer video simplifies complex functionality, improves comprehension and boosts engagement. It establishes your platform's authority and credibility while differentiating it from competitors, ultimately building trust and increasing user confidence.

Explainer videos for technical industries

1
Visual communication does the heavy lifting
Technical fields deal in processes, systems and abstractions that are genuinely hard to describe in prose. Showing a process running is faster and clearer than any paragraph about it, which is why animation suits engineering, manufacturing and software equally well.
2
Training and onboarding, not just marketing
The same video that wins a customer also trains a new starter. Technical teams use explainers for internal education, safety and process training, and to bring people up to speed on a system without booking anyone's time.
3
Customer education reduces support load
A clear video answering the question people always ask takes that question out of your inbox. For technical products, that compounds — every new user watches it instead of writing to you.
4
Keep it as short as the subject allows
Length should follow complexity, not ambition. Cover one idea properly rather than five briefly, and split a big subject into a series instead of one long film nobody finishes.

Benefits of an explainer video for your platform or software. An explainer video brings numerous advantages, making it an essential component of your marketing strategy. These videos are highly versatile, ideal for your website, social media and other digital channels. They build trust and credibility with potential clients while enhancing your platform's visibility and search rankings, ultimately driving greater engagement by presenting your software's features and benefits in a clear, compelling and professional manner.

Why work with GGRY?

We have a passion for creating beautiful, high-quality animation that converts views into customers and customers into sales.

One fixed price

What we quote you is what you pay. That means no hidden costs on sign-off, mid-project, or for any potential revisions.

Ultra-fast delivery

We all have deadlines to hit and a boss to impress. We're no different — you tell us when you need it and we'll make it happen.

Project management

Our clients know they can rely on the GGRY team to manage any project to perfection. We communicate at each and every stage throughout the process.

Bespoke graphics

We work from your actual interface, so the product on screen is recognisably yours rather than a generic dashboard.

Proven experience

We've been making animated videos since 2016. In that time we've gained an extensive understanding of the market. We know precisely what works and how to deliver it.

Unlimited amends

What you have in mind may not transfer to an animated video straight away, but don't worry. We offer unlimited amendments on all projects to ensure we reach your desired result.

Platform video production FAQs

Answers to the most common questions about explainer videos for technology platforms and software — the production process, the benefits, and how to get the most out of them.

What elements create a great platform explainer video?

A clear and concise script that delivers the core message quickly; strong visuals, meaning engaging, high-quality animation that supports the script; a professional voice-over that guides the viewer; sound design, with background music and effects that complement the visuals; and a clear, compelling call to action that tells viewers what to do next.

Are platform explainer videos worth the investment?

Absolutely, especially for technology platforms, where clearly explaining complex features and functionality is crucial for user understanding and engagement. A good demo shortens the gap between someone landing on your site and understanding what you do.

How long should a technical explainer video be?

Length should follow complexity rather than ambition. Most platform explainers land between 60 and 120 seconds; a detailed walkthrough for training can justify longer. Where a subject is genuinely large, a short series works better than one long film.

Can explainer videos be used for training as well as marketing?

Yes, and in technical industries that is often where they earn the most. The same video that explains your platform to a prospect also onboards a new employee, supports process and safety training, and answers the questions your support team fields most often.

What industries can benefit from explainer videos?

Nearly any industry. Key sectors include technology, to explain software features, product demos or IT solutions; healthcare, to illustrate medical procedures, services or health products; finance, to simplify complex financial products; education, for e-learning modules and educational content; and real estate, to showcase properties or explain buying processes.

Can I script my own platform video?

Certainly. We can work with your script or assist you in developing one that aligns with your specific needs and goals — most projects start with a rough draft from you, because you know your product best.

Are motion graphics and explainer videos the same?

While similar, motion graphics tend to focus more on visuals, whereas explainer videos are more content-driven. For more detail, read Infographic vs explainer video: selecting the ideal medium for your message.

How long does it take to produce a platform explainer video?

Production times vary depending on complexity, but typically range from two to five weeks. If you need it sooner, tell us the date and we'll build the schedule around it.

How can I get started with creating an explainer video for my platform?

Simply reach out through our contact form or give us a call. We'll discuss your project goals, target audience and key messages to craft a video that meets your needs. From there, our team will guide you through the entire production process.

App and platform demos start from £700 per minute, all-inclusive. See the full breakdown on our pricing page.

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