Animated Explainer Video by GGRY Design

The Anatomy of a Perfect Explainer Video

A Step-by-Step Guide

In today’s digital age, businesses are always on the lookout for effective ways to engage their audience and promote their products or services. One of the most compelling tools at your disposal is the explainer video. If you’ve ever wondered whether explainer videos are worth it, the answer is a resounding yes! This guide will walk you through the essential steps to create a perfect explainer video that not only captivates but also converts viewers into customers.

Animated characters pointing at a presentation board labelled "Step by step"

Step 1: Scriptwriting – Crafting the Story

The foundation of any great explainer video is a solid script. Think of your script as the blueprint for your entire project. Here’s how to get it right:

Understand Your Audience

Before you put pen to paper, understand who your audience is. What are their pain points? What solutions are they seeking? Tailoring your message to their needs is crucial.

Keep It Concise

An effective explainer video is typically between 60 to 90 seconds long. This means you need to keep your message clear and to the point. Aim for around 130 words per minute. Grammarly is a great free tool to check the speaking length of your script.

Structure Your Script

A good script follows a simple structure:

  • Problem: Start by addressing the problem your audience is facing.
  • Solution: Introduce your product or service as the solution.
  • How It Works: Briefly explain how it works.
  • Call-to-Action: End with a strong call-to-action, encouraging viewers to get in touch.

Step 2: Illustration – Bringing the Script to Life

Once you have your script, the next step is to visualise it through illustrations. This is where the magic begins to happen.


Before you put pen to paper, understand who your audience is. What are their pain points? What solutions are they seeking? Tailoring your message to their needs is crucial.

Style and Design

Choose a style that aligns with your brand. Whether it’s clean and corporate or fun and quirky, consistency is key. Your illustrations should reflect the tone and personality of your brand.

Focus on Clarity

Make sure your illustrations are clear and easy to understand. Avoid clutter and focus on visuals that support your message. Remember, the goal is to enhance comprehension, not distract from it.

Why Explainer Videos Are Worth It

Explainer videos are more than just a trend; they are a powerful tool in your digital marketing arsenal. They can help to:

  • Promote Your Business: Explain your product or service in an engaging way.
  • Increase Conversion Rates: Simplify complex ideas and boost understanding.
  • Enhance SEO: Improve your search engine rankings with engaging video content.
  • Boost Engagement: Videos are more likely to be shared on social media, increasing your reach.
  • Build Trust: A well-crafted video can humanise your brand and build trust with your audience.
  • Save Time: Convey your message quickly and effectively, saving both you and your audience time.

With the growing preference for video content, explainer videos have become a must-have for businesses looking to stand out in a crowded marketplace. They offer a concise and visually appealing way to communicate your value proposition, making it easier for potential customers to understand what you offer and why they need it.

Ready to Create Your Own Animated Video?

Creating a perfect explainer video involves a lot of steps, but the results are well worth it. If you’re ready to harness the power of animated videos to promote your business and sell your products or services, we’re here to help.

Get in touch with us today to discuss how we can create a custom explainer video tailored to your needs. Let’s bring your vision to life!

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