Animated Explainer Video by GGRY Design

Common Mistakes to Avoid in Animated Explainer Video Production

Avoidable pitfalls to create engaging and effective animated explainer videos.

Animated explainer videos have become a popular tool for businesses to convey their messages effectively. However, there are common mistakes in animated explainer video production that can undermine their effectiveness. By avoiding these pitfalls, you can ensure your video stands out for all the right reasons. Here are some mistakes to watch out for.

Animated character holding stop sign

Table of Contents

Lack of a Clear Message

One of the most critical mistakes is not having a clear and concise message. An explainer video should focus on one main idea or concept. Trying to cram too much information into a short video can confuse your audience. Start with a strong script that clearly outlines your key points. Remember, simplicity is key.

Poor Scriptwriting

A well-written script is the backbone of any good explainer video. Avoid jargon and complex language. Instead, use simple, straightforward language that your audience can easily understand. Also, make sure your script has a logical flow – it should have a beginning (introducing the problem), a middle (explaining the solution), and an end (call to action).

Ignoring Your Target Audience

Not considering your target audience is a significant blunder. Your video should be tailored to meet the needs and preferences of the people you want to reach. Understand their pain points, interests, and what kind of tone and style will resonate with them. Creating a video that speaks directly to your audience will make it more effective.

Poor Quality Animation

Quality matters. Poorly executed animations can make your brand look unprofessional. Ensure that your animations are smooth, well-timed, and visually appealing. Investing in good animation software or hiring a professional animator can make a huge difference.

Overloading with Information

While it’s important to provide enough information, overloading your video with too many details can be overwhelming. Focus on the essentials. Highlight the main benefits and key features without going into unnecessary detail. A good rule of thumb is to keep your explainer video between 60 and 90 seconds long.

Neglecting the Visual and Audio Balance

An explainer video is a combination of visual and audio elements. Neglecting one can diminish the effectiveness of the other. Ensure that your visuals complement your script and that your audio, whether it’s voiceover or background music, enhances the overall message. Poor audio quality can be particularly jarring, so invest in a good microphone or hire a professional voiceover artist.

Lack of a Strong Call to Action

Every explainer video should end with a strong call to action (CTA). This is what you want your viewers to do after watching the video – whether it’s visiting your website, signing up for a newsletter, or contacting you for more information. Make sure your CTA is clear, compelling, and easy to follow.

Skipping the Editing Process

Editing is a crucial step in video production. It’s the stage where you refine your video, ensuring that it flows well and stays engaging. Cut out any unnecessary parts, fix any mistakes, and polish the overall presentation. Don’t rush this step; a well-edited video can significantly improve the final product.

Not Testing the Video

Before launching your video, test it with a small audience. Gather feedback and make any necessary adjustments. This can help you catch any last-minute errors and ensure that your video resonates with your target audience.

Ignoring SEO

Search Engine Optimisation (SEO) isn’t just for written content. Optimising your video for search engines can increase its visibility. Use relevant keywords in your video title, description, and tags. This can help your video reach a wider audience.

Here are some useful tips from Wix for writing great video SEO.


Creating an effective animated explainer video involves careful planning and execution. By avoiding these common mistakes, you can produce a high-quality video that effectively communicates your message and engages your audience. Remember, the goal is to inform and captivate, not to overwhelm. Keep it simple, clear, and focused, and your explainer video will be a valuable asset to your marketing toolkit.

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