Animated Explainer Video by GGRY Design

Humanising Brands: Using Characters in 2D Explainer Videos

Injecting Personality into Brand Messaging

Discover the power of integrating characters into 2D explainer videos and how it humanises brands, fostering deeper connections with audiences. Explore effective strategies, creative techniques, and real-world examples that bring brands to life through character-driven storytelling. Learn how utilising characters can elevate brand messaging and engage viewers in meaningful ways, shaping a character-driven branding strategy.

4 Animated characters. Character-driven Branding Strategy

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Character-driven Branding Strategy

In today’s fast-paced digital world, capturing the attention of your audience and effectively conveying your message is more challenging than ever. With an abundance of content vying for attention, brands are continually seeking innovative ways to stand out and connect with their audience on a deeper level. One powerful method that has gained significant traction is the use of characters in 2D explainer videos.

Explainer videos have become a staple in marketing strategies due to their ability to simplify complex concepts, showcase product features, and engage viewers in a visually compelling manner. However, what sets apart an ordinary explainer video from an exceptional one is the incorporation of relatable characters.

Why Characters Matter

Human beings are naturally drawn to stories and characters. We connect with narratives that evoke emotions and resonate with our experiences. By integrating characters into your 2D explainer videos, you add a human touch to your brand, making it more relatable and memorable.

Characters serve as the protagonists of your story, guiding viewers through the narrative and forging a personal connection. Whether it’s a quirky mascot, a friendly customer service representative, or an animated version of your target audience, characters provide a familiar face that viewers can connect with on an emotional level.

Creating Engaging Characters

The key to successfully humanising your brand through characters lies in creating relatable and engaging personas. Here are some tips to consider when developing characters for your 2D explainer videos:

Understand Your Audience: Before creating characters, it’s essential to have a deep understanding of your target audience. What are their demographics, interests, and pain points? Tailor your characters to resonate with your audience’s preferences and values.

Inject Personality: Give your characters distinct personalities that align with your brand identity. Whether it’s a playful sense of humor, unwavering professionalism, or boundless creativity, infuse traits that will leave a lasting impression on viewers.

Keep It Simple: In 2D animation, simplicity is key. Opt for clean lines, bold colors, and expressive gestures to ensure that your characters are visually appealing and easy to understand.

Focus on Emotions: Emotions are a universal language that transcends barriers. Use facial expressions, body language, and voiceovers to convey emotions effectively and evoke empathy from your audience.

Stay Consistent: Maintain consistency in the design and behavior of your characters across all your marketing channels. Consistency helps reinforce brand recognition and fosters trust and loyalty among your audience.

Benefits of a Character-driven Branding Strategy

Integrating characters into your 2D explainer videos offers a myriad of benefits for your brand:

Increased Engagement: Characters add personality and entertainment value to your videos, capturing the attention of viewers and keeping them engaged from start to finish.

Enhanced Brand Identity: Characters serve as ambassadors for your brand, embodying its values, mission, and unique selling propositions. They help reinforce brand identity and differentiate your brand from competitors.

Improved Message Retention: By presenting information in a narrative format with relatable characters, viewers are more likely to retain key messages and concepts long after watching the video.

Greater Emotional Connection: Characters evoke emotions and empathy, fostering a deeper connection with your audience. This emotional resonance can lead to increased brand affinity and customer loyalty.

Versatility: Characters can be used in various types of explainer videos, including product demos, tutorials, onboarding videos, and marketing campaigns, providing versatility and flexibility in your marketing efforts.


Incorporating characters into your 2D explainer videos is a powerful strategy for humanising your brand and connecting with your audience on a personal level. By creating relatable personas that resonate with viewers, you can enhance engagement, strengthen brand identity, and drive meaningful connections that translate into long-term success for your business. So, don’t underestimate the impact of characters in your next explainer video – they just might be the key to unlocking your brand’s full potential.

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